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Fujifilm unveils XF1 camera for Rs. 33,989

Japanese camera maker Fujifilm said it is targeting over 35 percent growth in the Indian market this fiscal, aiming to sell up to 2.5 lakh units.

Fujifilm India is currently offering12 camera models in the country.

“From April-March period, we are planning to sell between 2 lakh-2.5 lakh camera units in the country. Last year we sold 1.8 lakh units here,” says Fujifilm India Managing Director Kenichi Tanaka.

The company is aiming for Rs. 800 crore in revenues from Indian market in 2012-13, he added. It had posted sales of Rs. 500 crore last fiscal, which contributed for around 1 percent of its total global sales.

For the fiscal ended March 31, 2012, the Japan-based Fujifilm Holdings Corporation posted global revenues of $27 billion.

“The ratio (contribution of India to the global revenues) is continuously going up,” Tanaka said.

The company, which on Tuesday announced the launch of premium compact camera ‘XF1’ in the Indian market, said it plans to invest Rs. 15 crore on marketing activities during the festive season.

“We plan to invest around Rs. 10-15 crore on marketing during the Diwali period. We are expecting revenues of Rs. 40 crore from these two months of festive season,” Tanaka said.

The company had achieved around Rs. 25 crore in sales during the festive season last year, he added.

Commenting on future product launches, Tanaka said the company is looking to introduce a waterproof camera in the Indian market next year.

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