Telegram this year introduced a paid “Premium” subscription that unlocks extra features for users, but it seems the platform wants to make even more money from the messaging app. This time, Telegram has been quietly testing paid posts on channels. But more than that, the app is using its own payment system on iOS to bypass Apple’s in-app purchases.
Telegram’s paid posts bypass the App Store payment system
As noted by social media consultant Matt Navarra, a few Telegram channels have already received access to this feature, which allows creators to charge money for people to view specific messages. The feature hasn’t been officially announced by the platform, which suggests that it is still being tested.
However, the interesting thing about this story is that paid posts are also available in Telegram’s iOS app. But even there, the app uses its own payment system rather than the App Store’s in-app purchases system.
It’s unclear whether Apple knows about Telegram’s plans, but that seems unlikely since selling in-app content using alternative payment systems is against App Store guidelines.
Developers offering paid content in their apps are required to do so using Apple’s in-app purchases. The only exceptions are apps in the “reading” category, which can redirect users to pay for a subscription on an external website. In South Korea, Apple has also been forced to allow developers to use alternative payment methods, but this is not the case with Telegram.
Of course, Telegram is probably trying to bypass the App Store’s in-app purchases system in order not to pay the 30% commission on each sale to Apple. For instance, the Telegram Premium monthly subscription costs $4.99 when you pay for it through the iOS app. But if you choose to pay from the Telegram website, the same subscription costs $3.99.
Long-running battle between Telegram and Apple
Telegram CEO Pavel Durov openly criticizes Apple due to the App Store’s strict rules. Updates of Telegram’s iOS app have multiple times been rejected by Apple for violating some of the company’s guidelines, such as replicating the iOS emoji design.
There’s no word on when this feature will become available for everyone. But if Telegram insists on rolling out paid posts without using the App Store’s in-app purchases system, it won’t be long before the company faces another battle with Apple.
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